Graphic Design
Overview
Graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. It involves the creation of visual content to communicate messages, combining typography, imagery, color, and layout techniques to achieve a desired impact.
Key Components
- Typography
- Fonts and Typefaces: Selection and use of different fonts and typefaces to convey a message and ensure readability.
- Hierarchy: Organizing type to guide the reader’s eye to the most important information first.
- Spacing: Use of kerning, leading, and tracking to create visually appealing text.
- Color Theory
- Color Wheel: Understanding primary, secondary, and tertiary colors and their relationships.
- Color Harmony: Combining colors to create a visually pleasing effect.
- Psychology of Color: Using colors to evoke specific emotions and reactions.
- Imagery
- Photography: Use of photos to convey messages and enhance designs.
- Illustration: Creating hand-drawn or digital images to complement text and add visual interest.
- Icons: Simplified images representing actions, objects, or ideas.
- Layout and Composition
- Grids: Using grid systems to align and organize content for a clean and structured design.
- Balance: Distributing elements evenly to create a balanced design (symmetrical, asymmetrical).
- White Space: Utilizing empty space to avoid clutter and enhance readability.
- Grids: Using grid systems to align and organize content for a clean and structured design.
- Design Principles
- Contrast: Using differences in size, color, and shape to highlight important elements.
- Repetition: Repeating elements to create a cohesive and unified design.
- Alignment: Aligning elements to create order and organization.
- Proximity: Grouping related items together to establish a relationship.
- Contrast: Using differences in size, color, and shape to highlight important elements.
- Tools and Software
- Adobe Creative Suite: Industry-standard software including Photoshop, Illustrator, InDesign.
- CorelDRAW: Vector graphics editor known for its user-friendly interface.
- Sketch and Figma: Popular tools for UI/UX design and prototyping.
- Design process
- Research: Understanding the client’s needs, target audience, and industry trends.
- Conceptualization: Brainstorming ideas and creating initial sketches.
- Execution: Developing the final design using appropriate tools and techniques.
- Feedback and Revision: Gathering feedback from clients and making necessary adjustments.
- Specializations
- Brand Identity: Creating logos, color palettes, and brand guidelines to establish a brand’s visual identity.
- Print Design: Designing for printed materials such as brochures, posters, and business cards.
- Web and Digital Design: Creating graphics for websites, social media, and digital advertisements.
- UI/UX Design: Designing user interfaces and experiences for websites and applications.
Learning Outcomes
- Fundamentals: Mastery of typography, color theory, and layout principles.
- Software Proficiency: Ability to use graphic design tools and software effectively.
- Creative Thinking: Developing innovative and effective visual solutions.
- Communication Skills: Translating ideas and messages into visual form.
Career Opportunities
- Graphic Designer: Creating visual content for various media, including print and digital.
- Brand Designer: Developing and maintaining the visual identity of brands.
- Web Designer: Designing websites and digital interfaces.
- Illustrator: Creating custom illustrations for books, advertisements, and other media.
- UI/UX Designer: Designing user interfaces and enhancing user experiences for applications and websites.
Graphic design is a versatile and dynamic field that blends creativity with technology. It plays a crucial role in communication and branding, making it an essential skill for many industries.
Graphic Design course has four classes for those who are doing 2 hours. These classes include:
- Early morning (7:30 am to 9:30 am)
- Mid morning (10:00 am to 12:00 pm)
- Afternoon (1:30 pm to 3:30 pm)
- Evening class (30:30 pm to 5:30 pm)
- Late evening class (5:50 pm to 7:30 pm)
What you will Learn in this Course
Publisher is a Microsoft Office Suit desktop publishing application which emphasizes on on placing page layouts and designs rather than text composition and proofing. A trainee will be trained on how to use different objects like text areas, rectangles, ovals, flowcharts, image placeholders and many more in order to come up with eye catching design works. Among the artworks to be created are Newsletters, Brochures, business cards, posters among other publications.
CorelDraw is a vector grahics editor that is used to perform graphic design tasks. As a student, you will be trained on how to use different tools like lines, curves, text, gradient among other tools that will enable you to combine them together in order to come up with your design. As a trainee, you will also be in a position to design items such as logos, documents, icons, among other items. CorelPhoto paint, a photo editing software will also covered.
At Excel Training Institute, you will be taught the necessary skills of raster graphics software using Adobe Photoshop. Here you will come to know all the image manipulation techniques like lighting, gradients, background removals, image manipulations, among other things.
Adobe Illustrator is an official professional vector graphics editor used to do graphic design tasks. Just like CorelDraw, in this training, a student will be trained on how to use different software tools in order to come up with eye-catching artworks.
You will be trained on how to render your artworks into a readable format, which can be used for printing, manipulation and reading purposes. The purpose of Acrobat is to compress all the artworks drawn into a one complete artwork.
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